"Design is the silent ambassador of your brand"
- Paul Rand
At Clarafy, our number one focus is creating a digital brand for our clients through brilliant design. We help clients to identify their brand, company goals and ideals in our UX, and once that is clear, we implement these ideals in digital design.
Four Phases of UI Design
SET THE MOOD
SETTING THE MOOD
In phase one we take your brand ideation, customer discovery, favorite applications, and anything else that stirs excitement, and we create a mood board. Your company mood board encompasses everything that you want your company to be, embody, and represent. This is a rough visual concept for your digital brand, and it helps us to create the assets and themes that ultimately compose your product design.
DESIGN UNIVERSAL ELEMENTS
With your mood board on lock, we proceed to take the visual concepts that best represent you to produce a visual theme and universal visual elements. This includes the color pallet for your product, the typography, the icons, illustrations, photos, and animations needed to produce the perfect user interface for your clients.
Our first step in designing the interface is overlaying the colors, visual assets and typography themes onto the wireframe developed in our UX phase. From there we clean up the design, adding elements from our universal designs for your product. Finally we create animations and interactions for a clean, simple, delightful user experience.
Finally, we test! We know that we are good, but nobody is perfect and testing the interface with real users is KEY to creating flawless interfaces. If the users find the application easy to use, pleasant to look at, and exciting to interact with, then we know that we have created great UI. If there are any hang ups from our test users, we evaluate the feedback and redesign where necessary. The end result is a brilliant user interface that reflects your company brand and delights your users.
Schedule a full UX or UI review with one of our expert designers
We would love to work with you to help you grow competitively with our user experience services. Please contact us and let us know how we can help!
75 Stewart Ave, #426
Brooklyn, NY 11237