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My Credit Center

Experian 2023

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My role:
Lead Product Designer

End to end design of a B2B2C web and mobile app experience for consumer credit and financial tools.

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Experian offers solutions and services to B2B partners to increase engagement and retention through credit products.
Context
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Experian partners range from mega institutions like Chase Bank, to small credit unions. I needed to create a white-label mobile and web experience for partners of any size to offer their end users. The product needs to be purchased by partners, but loved by end users.
Challenge
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Mobile First

I designed the product with a mobile first approach, meeting users where they are at.

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Credit Hub

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I wanted to create something new out of Experian’s breadth of existing tools and features, so I explored relationships between disparate products to develop innovative solutions.
Product Strategy
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In order to ensure products were viable for all partners, I developed customization guidelines to allow changes in color, font, branding and configuration.
Flexibility
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I worked with many talented people on this project, namely:
 
  • ​Jill Budden, my UX Researcher who helped me conduct two studies
  • ​Danny Damschen, our Design Systems Specialist who keeps me organized
  • Phil Freund - the Product Manager who helped translate designs into products
Shoutouts!
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User Testing

We conducted early concepts and usability test with end users.

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With a System Usability Scale (SUS) of 98.4, users found the product extremely user friendly, informative and helpful. Users preferred the product to their current credit monitoring tool.
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End to end design of a B2B2C web and mobile app experience for consumer credit and financial tools.
Clara Fairbanks
Lead Product Designer
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The result was net new products, like Credit Insights and Change Tracker (above), and the Credit Academy (below)
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