top of page

Connected Solutions

Experian 2024

Bundle 2 Comp 1.png
My role:
Lead Product Designer

End to end design of a B2B platform for Experian partners to develop and manage enterprise integrations.

Dashboard - launched state.png
Frame 2118457119.png
Bundle 2 Comp 1.png

Heading 1

Experian offers solutions and services to B2B partners to increase engagement and retention through credit products. Our partners range in size, industry, and location - but they all have one thing in common... they need credit and financial tools to stay competitive, compliant, and valuable to their customers.
Context
Bundle 2 Comp 1.png

Heading 1

API-citadel-savings.png
Bundle 2 Comp 1.png

Heading 1

On average, it took a partner 18 months to launch an Experian product. This is a huge investment for both Experian and its partners. So we built a platform for partners to deploy and manage their Experian integrations. In order to do this, we didn’t just update a product, we changed our business.
Challenge
Bundle 2 Comp 1.png

Heading 1

Dashboard - launched state.png
Bundle 2 Comp 1.png

Heading 1

Heading 2

Dashboard analytics

​
Phase 1: Research
Phase 2: Concept development
Phase 4: Testing and refinement
Phase 5: Iterative design
Phase 6: Iterative release
Design Process
Bundle 2 Comp 1.png

Heading 1

Developers -_ overview.png
Bundle 2 Comp 1.png

Heading 1

Heading 2

API overview

Our API partners are the most agile and flexible, and we wanted to serve them first, so I focused on designing first class developer tools for easy integration.
Product strategy
Bundle 2 Comp 1.png

Heading 1

Developers -_ Logs.png
Bundle 2 Comp 1.png

Heading 1

Heading 2

API Logs
Developers -_ keys.png
Bundle 2 Comp 1.png

Heading 1

Heading 2

API keys
A primary goal of the platform was to allow our partners to grow with Experian, so I designed our product pages with upgrade and purchase flows to make our products feel accessible, and available
Scalability
Bundle 2 Comp 1.png

Heading 1

Bundle 2 Comp 1.png

Heading 1

Heading 2

add products flow.png
Customization

Our team designed a set of white labeled, embedded components for partners. Customization of these components was essential for our partners, so I designed branding and customization tools for our partners.

score planner.png
Bundle 2 Comp 1.png

Heading 1

Heading 2

global-styles-font.png
connected hero image.png
End to end design of a B2B2C web and mobile app experience for consumer credit and financial tools.
Clara Fairbanks
Lead Product Designer
Bundle 2 Comp 1.png

Heading 1

Bundle 2 Comp 1.png

Heading 1

Heading 2

research screen grab.png
Bundle 2 Comp 1.png

Heading 1

Heading 2

Frame 2118457117.png
We conducted 3 concept tests throughout the design process, and 2 usability tests. This enabled me to design conscientiously with user insight.
User testing
Bundle 2 Comp 1.png

Heading 1

I collaborated with sales, marketing, project management, product management, and many other functions to ensure that the platform was meeting the needs of the business and the partner.
Collaboration
Bundle 2 Comp 1.png

Heading 1

I worked with many talented people on this project, namely:
 
  • ​Jill Budden and Aishwarya Sivakumara, our research team.
  • Danny Damschen and Ryan Chong, our design systems lead, and production designer.
  • Phil Freund, Allen Rodgers, and Loraine Howell - the team of product managers responsible for implementation.
Shoutouts!
Bundle 2 Comp 1.png

Heading 1

bottom of page